As we get into the 2020's, let us try to reflect on the most profound change the world has seen over the last two decades before we roadmap the next few years. Is it artificial intelligence, is it automation, or new technologies? Actually, the answer is the Digital...
Leadership Tribe Articles
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Agile Marketing is a Faster Way to Digital Marketing Success
Traditional digital marketing methods require months of planning and tedious efforts for promoting the business and achieve a high conversion rate. Sometimes there will be instances where the plans that were made initially during the digital marketing process will be...
Embrace: Design Thinking Saving Little Lives; Bringing Huge Joy!
Take a moment and look around you. Everything that you interact within a given day was designed by a person. While it may be obvious that the device you’re reading this email on was designed by someone, the less obvious moments of design could be how you experienced...
Why is Agile Development so Polarizing?
Being the latest player in the ever-changing environment of software development practices, Agile has become the focus of many a heated discussion. Is it benefiting or redundant? Is it good for managerial practices or just a fad to be glossed over with time? Agile has...
Agile Marketing Made Simple: Tips for Helping Your Marketing Team Work Smarter (Not Harder)
When it comes to selling, the common perception is that one needs to get into a transaction; a space of ‘give and take’ for remuneration. While this concept can be easily formalised in a business that sells products but it comes to a service, one needs to examine...
Is Your Business Goal Oriented or Purpose Oriented
Organisations are vibrant systems. Systems dependent on human relationships and resources. These systems need to be supported by clearly articulated intentions, working structures and adaptive strategies. The most common method to fix the success of a business is to...
Business Agility: Understanding The Human Element
The Premise The fundamental objective of any business is to earn revenue. Business can only exist when there is a transaction for money. If money isn’t being transacted, then it is charity. However, Business is also NOT about making money. Technically no business can...
Innovating Agile In Disruptive Times
A forest once experienced a flood. The swollen river had breached its banks and water inundated the forest floor. It was not a good time for the animals, more specifically those that lived off the land. Fortunately, in the middle of the forest was a rocky outcrop, an...
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